How Brands Become Icons
The Principles of Cultural Branding
by D. B. Holt
Available to borrow through the maker space
FROM NELSON MANDELA TO RONALD REAGAN, from Steve Jobs to Sam Walton, from Oprah Winfrey to Martha Stewart, from Michael Jordan to Muhammad Ali, from Andy Warhol to Bruce Springsteen, from John Wayne to Woody Allen, cultural icons dominate our world.
ISBN
9781578517749
Publisher
Harvard Business School Press
Published
2004