Unleashing the Power of PR
A Contrarian's Guide to Marketing and Communication (J-B International Association of Business Communicators)
by Mark Weiner
Available to borrow through the maker space
In recent years, more companies in industries ranging from auto manufacturing to financial services and from consumer packaged goods to entertainment have reached the same unexpected conclusion: PR works.
ISBN
0787982792
Publisher
Jossey-Bass
Published
2006