RodentRadar Repositioned for Exterminators

RodentRadar was originally positioned with language that tried to speak to both homeowners and pest control professionals at the same time. That made the messaging weaker for both audiences. The site has been rebuilt around exterminators as the primary customer: a defined ideal customer profile, two tested outreach channels (licensing data and polled industry participants), a partner map, and language that speaks directly to how exterminators think about monitoring, workflow, and client retention. Retail demand now gets routed to participating operators rather than competing with the partner message.