SEO helping faster than expected

Before we spent a dollar on advertising, exterminators were signing up for our waitlist.

We hadn't promoted the site. Hadn't run ads. They were finding us through Google on their own.

That told us something. If pest control professionals are searching for this kind of content, we should probably be writing more of it.

So we built a section on our site called Field Notes. Practical articles on rodent behavior, entry points, monitoring approaches. Written from field experience, not marketing copy. Things like "You caught a few, are there more?" that match what homeowners and pros are actually searching for.

Results came quicker than expected. Here's a visitor that came in through Google and landed on one of those Field Notes pages. (Screen shot)

No ad spend. No cost per click. Just content that matches what people are already looking for.

We'll keep building on this. Every article is another door into the site, and every visitor who finds us this way costs us nothing.

rodentradar.com/field_notes.php